Those users are lawyers, students, teachers, and authors. We added tools for the folks that we know wanted those things. So, yes, we focused on better presentation in our documents and on the printed page. The features you *could* implement will always be more numerous than the features you have time to actually implement. I used to do a lot of OmniOutliner support, and I cannot count for you the number of times that we got email that began 'I really like OmniOutliner, but I used to use this tool called MORE.' This broad class of users was the bigger than the other broad categories, and when you're developing any application, you have to prioritize. The largest broad category of feedback we got, though, was 'I really like writing in OmniOutliner, but I need to export my document to Word, or AppleWorks, or before I can show it to anyone.' Many of these users were the folks that ponied up far more than Outliner costs, even at the new pricing for a tool from back in the day called MORE. Other folks looked at the fact that we had columns and summaries and wanted us to go in a more spreadsheet-y direction. Some folks used OmniOutliner 2 as a to-do list and organizer - they wanted one set of features.

When we decided to start in on OmniOutliner 3, there were at least three broad categories of users we could go for. Yeah, there are different users out there, and they want different things. Give me both apps (Outliner & Focus) for the price of Outliner Pro, extend the license to encompass both a desktop & a laptop or iPad, maybe a really good family license price & I could spring for it again. Although, a matrixed outliner is pretty darn good as a tool. Outliner appears to have gone long in the tooth, because it hasn't really evolved much since the first cut of version 3, from my trial. OmniOutliner Standard IS cheaper than OmniFocus, a nice offshoot that they made, as a GTD listmanager, but which they priced far past its a broad customer base. This is what I used to use the long defunct (OS9 only) InControl PIM for, before stumbling onto OmniOutliner, as a ToDo manager that had a spreadsheet matrix built in.

(Useful multi-columns is what Circus Ponies lacks). The inability to link as Circus Ponies is a drawback, they haven't yet enticed me to stay with the product as much as I love its multi-columns.

Its been really fabulous, but every product has is reasonable price point. I've had OmniOutliner since version 2, but stopped upgrading.

Circus ponies notebook vs omnioutliner